New in: What new @ Urban decay? feeling spendy?….:)

I just thought I’d put together a post showing you ‘What’s new at Urban decay’, as I have the press release information and thought that I should share it and give you some information on some products.  I am definitely excited for some of the products and so this post maybe helpful to those of you looking to purchase NEW products from their website!:)

So let’s get right into it;

Brow Beater Microfine Brow Pencil and Brush from Urban Decay

brow udbrw 2

What’s the hype & claims ?

Our waterproof formula provides a smooth, even application, and the precise, micro-fine tip makes it easy to replicate the natural look of real hair. Better than other brow pencils, ours has a unique texture that provides the ideal lay down of colour. And it lasts all day! Once we had the formula just right, we carefully crafted the perfect shade range. With four versatile options, we’ve got you covered. Need to apply on the run? The self-sharpening format is good to go: no sharpener, no messy pencil shavings.

Nice packaging: Brow Beater includes a mechanical, retractable pencil on one end and a spoolie brush on the other.Slim and compact, the highly metallized purple barrel slips into the smallest bag, making it easy to achieve perfectlooking brows anytime, anywhere.

This product retails for RRP £15 and can be purchased on

My opinions…

This product is a definite must have and at an RRP of £15 I think it’s great. Moreover I’m glad to see that there are 4 shades available in the shades Taupe, Neutral brown,warm brown dark brown. I love taupe shades for the eyebrows and so would love to give this a go! (price is reasonable too considering Soap & glory’s archery brow pen is £10.99 and it’s a drugstore product!)

Urban decay brow tamer


What’s the hype & claims ?

Urban decay launches brow tamer flexible hold brow gel. Tame even the unruliest brows. Our formula grooms, defines and sets for a fuller, more polished look. Our clear brow gel creates the same affect (without the sticky mess). Since not everyone has naturally full brows, we also developed four universally wearable, flattering tinted shades- taupe, Neutral brown , warm brown and brown

nice packaging: we gave brow tamer the perfect spiral micro fiber brush- not too big, not to small. It’s so precise that it allows you to not only colour and control, but also place individual hair’s and sculpt the perfect brow.

This product retails for RRP £15 and can be purchased on

My opinions…

This is the perfect product for brows, especially if your picky about the brush. It claims to be not too big nor small and ‘perfect to tame’ your brows. Moreover it not only helps to tame brows but gives the effect of more thicker brows by adding a hair-like texture to the brows, to create the illusion of more fuller brows. This is perfect for those of you who need that extra bit of help to make the brows look fuller even after using the brow pencil. However for someone like me, who likes to fill in the brows lightly (as my brows are naturally quite full), can use this product alone on days I am on the go, and still have my brows on fleek! This is something I may look into purchasing as I’m always on the look out for a good brow tamer… 😆


Urban  decay smoky palette


What’s the hype & claims?

Naked smoky makes sultry,come hither eyes totally do-able. Urban decay’s naked smoky- loaded with ALL the essentials for the perfect neutral smoky eye. We packed our newest naked palette with a dozen sultry, smoky neutrals- nine never- before-seen shades and three exclusives. Experiment with warm bronzes, dimensional grays, rich brown’s, gorgeous taupe and deep black. From mattes and satins to shades with sparkle. Naked smoky has it all. We painstakingly assembled everything you need in one palette. A true range of shades. The perfect brushes. We even included detailed tutorials.

Nice packaging: The case and the brush feature a cool floating smoke effect with ‘Naked smoky’ in gunmetal foil. To add to the mysterious vibe, we set the shadow pans in a smoky transparent base. As mesmerising as the case is, it’s also practical. A magnetic closure prevents shadow mishaps in your bag, and the full size mirror makes it easy to get naked whenever the urge strikes.

This palette retails on for RRP £38.

My opinions…

This palette definitely is a total different take from the naked 1, 2 & 3 palettes and is in my opinion perfect for fall and for any type of ‘smoky’ eye look. If you’re into your dark eyes and always rocking a smok-y eye then this palette is essential. This palette is definitely more cool toned and so would be a good one to experiment with and create very dramatic intense looks.

Vice 4 Palette


What’s the hype & claims?

Our inspiration for vice 4 came from a historical, classic UD source: The vintage shade name oil slick! we channelled all the darkly gorgeous, dimensional hues of an oil slick ( the inspiration for the original shade) into a palette filled with rich, deep jewel tones.Vice4 features a stunning array of colors AND a wide range of finishes,from buttery- smooth mattes and shimmering metallic to shades laced with micro- glitter. The result? our best vice palette yet- and maybe even our best palette EVER.

Nice packaging: vice4 comes in an extra slim case topped with a dimensional Web of broken-down facets layered over a matte black lid. Rich, metallic links give the case a mesmerising, oil- slick effect and hint at the shades inside.
Each eye shadow in vice4 features our pigment Infusion System. This proprietary blend of ingredients allows the colour to weave itself through the formula. The result? insane payout. Color that stays put. Sparkle that doesn’t fall and velvety, suede- like smoothness and blend-ability.

This product can be purchased on for  RRP £43.

My opinions…

The NEW vice 4 palette should be available for purchase in the UK at end of October and is the latest addition to the fall 2015 collection.
This is the most exciting release for me from Urban decay! The range of colours in this palette, -especially the deep jewel tones is what just calls my name!!. And as everybody knows Urban decay’s eye shadows are buttery smooth and have insane pigmentation and so these are undoubtedly one of the highest quality eye shadows on the market.

And as if it could get any more better I just needed to appreciate the beautiful packaging of the Vice4 palette! 😲… it’s a master piece,with metallic links and would be SO gorgeous to display on the vanity. What more can you ask for? So I’ll be sure to get my hands on this as I think it is a fantastic addition to the vice palettes.

Urban decay matte lipsticks


What’s the hype & claims?

Unlike traditional matte lipstick; our creamy, non drying formula looks and feels amazing. It’s as rich and buttery as the original- finally a matte lipstick you will love wearing. The pigment load is insane; just one swipe gives you a big lay down of colour.Matte revolution lipstick applies smoothly without dragging or skipping and hugs your lips. The feel is divine, yet the effect is so matte and velvety. And wait until you see the line up. From neutrals to brights to deep darks our range of never seen before shades has something for everyone.

We took everything you love about our best selling revolution lipstick formula and created a really wearable matte version.

Nice packaging; Matte revolution lipstick comes in our gorgeous custom-designed liptick component. To set these apart from the original and sheer lipsticks these come in a beautiful pearlescent black case.

Matte revolution lipstick features our proprietary pigment infusion system which gives the formula its’s super creamy texture, insane pigmentation and superior colour dispersion. We loaded the formula with a list of nourishing ingredients including a blend of avocado , olive and babassu oils.Shea butter conditions: illipe butter providing a long lasting moisture, and vitamin C and vitamin E with a  hint of anti-oxidants.

Shades available are:

Matte blackmail – matte deep berry wine

Matte bad blood-matte deep red

Matte Tilt– Matte bright orange

Matte temper-matte bright orange red

Matte after dark– matte medium dark berry pink

Matte menace-matte medium fuchsia pink

This product can be purchased on for  RRP £15.50.

My opinions…

This is probably another excited release as I love matte lipsticks. Well who doesn’t? I haven’t tried any of these matte lipsticks yet but from what I have heard and seen they are probably THE most comfortable matte lipsticks on the market. Super opaque with a creamy consistency but matte. Perfection in my opinion😗! I have an eye on a few of the deeper shades as I enjoy wearing deeper colours in a matte formulation and feel it makes it more wearable (especially when you have full lips like me). 👄! More over the added nourishing ingredients makes the lipsticks perfect if you want to rock matte lips in the winter months to come!

I did review some of the normal reformulated lipsticks from Urban decay here. They are fantastic if you prefer super moisturising creamy formulas. 👌👍

New additions to: 24/7 glide on lip pencils

ud pencil

what’s the hype & claims?

Our creamy 24/7 liner stays put through everything (and we mean EVERYTHING) you do. To coincide with the launch of matte revolution lipsticks, Urban decay introduces 5 NEW shades of 24/7 lip pencil from light nude to bright purple to deep berry. No matte which revolution lipstick you choose we’ve got a 24/7 lip pencil to match it. Together they’re the ultimate pair for long wear. But 24/7 isn’t just any lip liner, our formula primes and defines for long lasting colour and clean lines.

nice packaging; 24/7 lip pencils feature a shade- matched barrels,so it’s easy to find the exact color.


Blackmail– deep berry wine

Bad blood– deep red

Bittersweet -bright purple

1993– medium brown

stark naked – light nude

This product can be purchased on for  RRP £13.50.

My opinions…

If your looking for longevity AND a comfortable lip liner to fill in your lips then these are created for you.These lip liners (and 24/7 eyeliners) are hyped up for a reason!- because they truly claim to be the way they are advertised!

Regardless of  these lip liner being water proof they claim to never feel dry or cake-y which is ah-maZing!!You can drink and eat away and they won’t budge!:)
These 24/7 new lip liners probably could be worn alone because of it’s amazing formula and I have been keen to get the shade ‘bad blood’- a deep red! and bittersweet – bright purple( because I loved the UD after glow 8 hour blush so much in the same shade!).

Urban decay’s after glow 8 hour blush

ud blush

What’s the hype & claims?

Want a sexy, lit-from-within glow? Fake a perfect flush with Urban Decay Afterglow Blush. Like the lingering effects of a romantic rendezvous, Afterglow won’t quit. Wait until you feel it. Lightweight yet luxurious, Afterglow has a soft, creamy texture that always applies beautifully.

Urban Decay’s extremely blend-able, finely milled formula goes on sheer and provides hours of wearable, streak-free colour. The lineup? A range of scintillating shades…some with a matte finish, and others with a hint of shimmer. From pink to mauve to red-orange, there’s something for everyone. Urban Decay have finely milled the right balance of coated powders and pigments to create Afterglow’s perfect, super-soft texture. This method results in colour that glides on effortlessly and blends beautifully. Urban Decay have also infused the formula with light-diffusing pigments to enhance and perfect the skin.

Nice packaging:Not only does Urban Decay Afterglow Blush look amazing on the skin, but you’ll look good using it. Urban Decay’s gorgeous, custom gunmetal compact features a see-through fishnet “UD” cutout on the lid (so you can easily see the right shade without opening)

This product can be purchased on for  RRP £19.

My opinions…

I have already done a review on these amazing blushers, and definitely recommend them. Do they live up to their claims? YES.

The shade ‘bittersweet’ is one of my favourite blushers from the line because of how unique the colour is…the formula of these blushers are amazing and they give the cheeks a soft focused effect due to the light diffusing pigments in this formulation. They are super finely milled and definitely fantastic quality and so well worth it’s price tag! Be sure to check out an in-depth review and pictures here.

Foundation, bases and concealer

Urban decay Ultra definition powder foundation


What’s the hype & claims?

Want a foundation that deliver amazing coverage, is long lasting and works wet and dry?Urban decay introduces Naked skin ultra definition powder foundation. Our advanced formula lasts 8 hours and provides weightless, build-able coverage with luminous, demi matte naked finish you crave.  What set’s it apart? While traditional foundation can look dusty or cake-y on the skin , naked skin always blends beautifully and wears comfortably. This revolutionary formula even feels different. almost creamy to the touch.Like the rest of the naked skin line up, our powder foundation diffuses light to blur fine lines and wrinkles to make you look professionally re-touched!

Naked skin powder foundation rounds out our complexion range, and it’s the perfect complement to the rest of our naked skin line up.

Nice packaging: This formula comes up in a gorgeous custom gun metal compact and has a champagne naked- embossed push button. To keep your compact safe (and to prevent scratches) we included a protective pouch in a purple x- rayed flower design. Our double layer compact includes a full- size mirror up top, with a seperate compartment underneath for the applicator sponge.

This product can be purchased on for  RRP £26.

My opinions…

The latest base release is Urban decay’s powder foundation. Honestly a superb micro milled, pigmented beautiful powder that can be used to set your foundation, under the eyes or even used as a powder foundation alone to even out the skin. I have yet to review this powder ( as it was sent to me)* so do keep a look out for a separate review. Moreover not to forget, the gun metal packaging and outer material covering gives this compact powder a super luxe feel and so not only is the product amazing but to use it in public is great too! 😉

Urban Decay naked skin concealer


What’s the hype & claims? 

Urban decay introduces the Naked skin weightless complete coverage concealer.Our weightless formula gibes you full coverage in an instant.A liquid concealer like no other, our high-tech formula melds like a second skin- to cover imperfections without making you look covered up.Get build-able, even coverage with an invisible naked skin feel and a demi-matte finish. For complete coverage, just keep building; no matter how much you apply, naked skin concealer always blends beautifully and never settles into fine lines.

With 8 meticulously calibrated shades- 1)fair/neutral-2)light warm-3)light/neutral-4)med-light/neutral-5)medium/neutral-6)med-dark/warm-7)med-dark/neutral- 8)dark/neutral that co-ordinate with out new naked skin powder foundation we’ve even got the most scandalous flaws covered.

This product can be purchased on for  RRP £17.50.

My opinions…

This has probably made it to my top 3 favourite high end concealers- And so that means it’s pretty AWESOME! The creaminess and pigmentation of this concealer was just beyond my expectations. It covers dark circles beautifully and is definitely hyped up for a reason. With 8 shades to choose from, Urban decay has got the undertones right! From neutral and warm undertones to choose from I think it has made it an even better product as opposed to some concealers that come in 3 simple shades,-light, medium and dark. More to come on this little gem,as I have dedicated a separate review on such an awesome product so be sure to check it out soon. Just for those of you who want to purchase it immediately- then go for it, I highly recommend, you will not be disappointed! 👌

So that’s it guys. Hope this was helpful!! and thanks to Urban decay for providing me with press release information! 🙂

Thanks for reading!



Leave a Reply