I honestly never ever buy a product on a whim.I used to buy products based on it’s packaging and if it took my fancy I would just purchase it. However I now base my beauty purchases on reviews and so this is probably the first product I’ve bought in a long time based on just my own first impressions in the store.
The New look- pure colour pressed powder is definitely a hidden drugstore gem in my opinion. Numerous times I have walked past the stand in New look, swatched the beauty products, and thought to myself of how this powder reminded me so much of beloved Mac studio fix powder.
( a holy grail of mine!)
The New look powder is so butter-y and smooth and with one swipe,the pigmentation of the product is seen.
I did assume that this powder wasn’t going to be as high coverage as the Mac studio fix powder, as the New look’s pure colour is a ‘pressed powder’ and not displayed as a ‘powder foundation’. Nonetheless I was in awe of the quality and creaminess of the product that I didn’t think twice and bought it home!
(Left: New look pure colour-light beige, Right: Mac studio fix powder NC35)
I have been using it for the past few days and love everything about this powder. It applies beautifully on the skin, sets foundations and adds quite a lot of coverage, keeps the face matte but because of it’s butter-y texture it doesn’t dry the face or make it look cake-y. And a super bonus is that it has SPF 15!!! Definitely rivals my high end powders! 😉
The only difference it has to Mac’s studio fix powder is that it isn’t AS full coverage and as yellow toned..
New look’s pure colour powder is more softer than the Mac powder and so, very pigmented upon swatch and definitely can be built to a medium coverage. And so for a pressed powder I think it gives much much more coverage than a lot of high street powders I’ve tried.However I must also add that I haven’t used pure colour with the sponge applicator it comes with, and so this could give more coverage. I usually opt for a brush when applying powder ( so maybe it’s only slightly less coverage than the Mac powder!😲)
They had about 6 shades from what I can remember from Porcelain, being the lightest to the deepest shade- tan. I picked up light beige, only because beige seemed like my colour but was more pink toned. Light beige is definitely light on me,but I can still make it work as it’s looks beautiful after bronzer and blusher and oxidises a little, settling beautifully onto the skin.I actually love using this powder to set the highlighted areas on the face so they remain brighter….(I may go and pick up a darker shade very soon for the rest of my face!)
I have even tried this powder alone,with just a bit of concealer under my eyes and liked the way it gave me medium coverage, blurred out the imperfections on my skin and didn’t emphasise dry areas.Regardless of not being a powder foundation it still works as good as some powders that claim to deliver!!! Surprisingly it also didn’t wear off after 1 hour like some powders do, and looked fresh for about 5 hours.
As you can see by my review I am totally in love with this product and I feel as though it’s an amazing product which doesn’t receive enough hype.
A minor con is that the packaging has no mirror which would be good if you wanted to pop it into your bag, but for £4.99 it does atleast come with a sponge which is great. 👌 A bit like mac mineralised skin finish’s old packaging! 😉)
I can honestly say that I highly recommend this product – The quality is like high-end, and so if your looking for a new powder and find the right colour, you won’t be disappointed- give it a try 👌. I definitely will be picking up the highlighter and blusher in this range as I am so impressed with this powder, that now I am eager to try more! (-especially the highlight which looked gorgeous!)
p.s Fear not, I will report back and let you know my thoughts on them 😆!
Thanks for reading!
Let me know what you think k if you’ve tried it!? 🌹